Listening, Learning, and Innovating for Every Family

Introduction
Our research identifies several critical challenges faced by the aging population in the U.S.
The population aged 65+ is projected to grow by nearly 40% between 2020 and 2035, leading to increased demand for elder care.
Seniors face rising healthcare costs, with out-of-pocket expenses significantly depleting their financial resources and increasing debt.
Furthermore, most seniors have at least one chronic health condition, such as arthritis, diabetes, or cardiovascular diseases, which limits their independence and mobility.
Safety risks at home, including falls and emergencies, add to their vulnerability. Additionally, the increasing demand for elderly care places significant pressure on caregivers and families, who often lack the tools for continuous monitoring and support.
This comprehensive research underscores the need for innovative solutions to address these challenges and improve the quality of life for seniors.
Family Insights
We are preparing to initiate conversations with families from diverse backgrounds to uncover their unique needs and pain points. This research will allow us to validate our initial key takeaways.
Connectivity Challenges
Many families struggle with integrating technology that works for all generations.
Accessibility Gaps
Elderly family members often find smart devices challenging to use due to a lack of awareness
Sustainability Goals
There is a growing demand for solutions that are environmentally friendly without compromising convenience.
Affordability Concerns
Increasing cost of living makes smart technology inaccessible to many households.
Urban Isolation
Urban areas face disconnection and lack of community-focused innovations.
Energy Efficiency
Rising energy costs and environmental concerns demand sustainable solutions.
Problem Statements
Bridging the Technology Divide
Inclusive Innovation
Sustainability with Simplicity
Affordability for All
Community Building in Urban Spaces
Energy-Saving Solutions
Join the Conversation
We’re always looking to learn more. If you have a story, challenge, or insight to share, we’d love to hear from you. Your input helps shape the future of our solutions.
